The deal continues Quotient’s evolution beyond its origins as Coupons.com
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CPG marketing platform Quotient buys location data provider Ubimo Read Post »
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
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Let’s kill the hourly rate: We are leaving money on the table Read Post »
Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros!
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Search Marketing Expo is next week. Will I see you there? Read Post »
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers.
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Is it time to add a Journey Manager to your customer experience team? Read Post »
Here’s what you should do when a client requests a service your agency doesn’t offer.
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Pro Tip: Don’t add new services reactively Read Post »
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and standardization.
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While personalization can be tremendously valuable, it has to be relevant in your user’s journey.
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Back to Basics: Personalization only adds value if you do it right Read Post »
Seismic users will now have access to Percolate’s content marketing orchestration and planning tools.
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Seismic buys Percolate, expands content planning tools Read Post »
Shopify Email is the latest marketing app extension to be added to the platform.
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Shopify to roll out Shopify Email to merchants Read Post »
Users can simply “Share to TikTok” from the editing panel of their favorite apps that adopt the SDK.
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TikTok’s new SDK enables video uploads from other apps, services Read Post »
