Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition.

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Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.

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Ad placement will include Facebook News Feed and Marketplace search results.

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The social media marketing week in review: A round up of news and announcements you may have missed.

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Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing efforts.

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The platform announced new, integrated capabilities, including social media, ad management, SEO and more.

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We need to change how we measure results – like marketing qualified leads – and focus on aligning our metrics to revenue.

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The feed-based ads will run in the U.S. only to start.

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A small group of advertisers will get access to the mobile placement option in Ads Manager.

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CX is much greater than a single interaction and must be championed from the C-suite and orchestrated across the lines of business and functions.

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